Email Marketing Myths Debunked

EdTech Industry digital marketing strategies. Email marketing myths debunked.

11/12/20251 min read

Is email really dead? Social media steals all the hype, but does it drive real conversions, or just noise?

Here’s what most founders miss:
ROI of email: $36-$42 returned per $1 spent (3600%-4200%)
40X more customers generated by email vs. social media
81% of users prefer email for promotional content

Educational services have the highest click-through rates in the industry

Why the misconception?
Social media is louder and seems "viral"
Email inboxes feel crowded (but targeted messages are opened!)
Most companies only measure social hype, not what actually leads to sales
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The facts: Email isn't just alive—it’s a growth powerhouse!