Invisible No More: How EdTech Brands Can Break Free from the ‘Me Too’ Trap”

Just the other day, a young girl Aashi walked into our office to meet her cousin. After initial greetings, she opened up about her struggles preparing for JEE entrance. She had spent countless nights juggling hope and doubt, preparing for JEE after enrolling into one of India’s most hyped coaching centre - drawn in by the bold claim, “India’s No.1.” But instead of finding the support she needed, she felt invisible — just another face in an overcrowded classroom.

Her story isn’t rare. Many EdTech brands fall into the same trap, making three costly marketing mistakes that blur their identities into the noise.

First, leaning on tired claims like “India’s No.1 Learning App” without real proof turns brands into echoes, not leaders. Learners crave authenticity — stories of real breakthroughs and journeys, not slogans.

Second, a one-message-fits-all approach ignores the diversity of learners. Aman’s world was different from a UPSC aspirant’s. Success comes from speaking directly to these unique needs.

Third, focusing on features over feelings misses the heart of connection. It’s not about how many courses you have, but how you make learners feel empowered and motivated.

To rise above the noise, EdTech brands must craft messages that resonate on a personal level. At Quantryx, we help you transform your marketing from background noise into an inspiring movement — because learners like Aman deserve more than just an app. They deserve to feel seen and supported.

Ready to stand out?