Trust Driven Growth in Education - EdTech in India

Everyone’s talking about Trust – But, here’s what most brands miss –

Trust isn’t built with words. It’s engineered through systems.

Here are 3 levers of trust driven growth in edtech:

1. Authentic academic proofs > Brand claims

Every year we see all leading institutes flashing front page advertisements of how 60% of top 100 rankers are from their institute. Many a times you see the same name appearing in the list for competing institutes making one wonder who is faking it and who is really making their students to top 100.

Real student testimonials outperform flashy full page ads.

2. Community = Conversions

Learners trust learners. The strongest brands build digital micro communities on WhatsApp, Telegram and Discord where learners share experience and inspire other learners to sign up.

3. Transparency as a marketing differentiator

Everyone promises the moon. Students sign-up for expensive coaching building high dreams of how the coaching is going to help them reach the stars.

No one talks about how it’s not for everyone; about how there are hundreds of opportunities outside of JEE and NEET and about how it’s important to chase your strengths rather than burn-out trying to chase an impossible dream.

Be upfront about course outcomes, limitations and commitment required.

The next wave of EdTech growth will come from marketing leaders who treat trust as a KPI, not an afterthought.Write your text here...